This leads us to the quite now concept of exposure diversity which is today considered as necessary addition to contemporary media policies. In a changing environment, where user-oriented contents are becoming popular, it seems that the PSB mission shouldn’t be only about providing a diverse content from various sources, but also to provide the audience with more active role in using it. This concept is contested today, along many lines, and this paper will elaborate the three main: pluralism in the structure, pluralism of content, and pluralism implying the active role of the audience. Media pluralism is the central concept around which the role of the reformed public media has been created. This paper rethinks the role of Public service broadcasting (PSB) in promoting and forging pluralism and diversity for the sake of democratic wealth of one’s society.

Our analysis of the professional, organization and procedures elements of the Spanish journalistic culture showed greater interference in the routine professional. Finally, the results highlight that Spanish journalists in their day-to-day work perceive the influences of internal factors closest and most intensively to them. Moreover, Spanish journalists show little support for objective journalism there is greater acceptance of the interpretative value of information. With regards to interventionism, Spanish journalists maintain a relatively active role, showing a certain market orientation. One of the conclusions of this study is that the overall trends and related global influences on journalism are found equally in Spanish journalistic culture. Our goal is to determine if some traditional values such as neutrality and objectivity, as well as perceptions of a journalist’s professional role, are common in Spain and in Western journalism. We based our analysis on the idea of objectivity, professional roles and influences received by journalists in their work. Based on data collected from 100 interviews with journalists in Spain carried out within the project Worlds of Journalism (WoJ), this article analyses the Spanish journalistic culture.

Americko rvanje igrica 2008